Like the corn and sugar industries battle, we now have the cauliflower and rice industries in a battle. The rice trade ought to lose this as individuals are choosing a extra nutritious meals in cauliflower.
The rice trade within the United States is up in arms over the naming of what’s referred to as the “cauliflower rice”, the most recent meals craze sweeping the United States.
Cauliflower rice is made by briefly pulsing the vegetable in a meals processer. Unlike rice, which wants at the very least 10 minutes to cook dinner, cauliflower rice will be cooked in simply three minutes. Furthermore, with well being tendencies extolling the values of reducing down on carbohydrates – rice has as much as 25.5 occasions as a lot carbohydrates as the identical quantity of cauliflower rice – health-conscious folks are eagerly chasing this new development.
An on-line search reveals that the product is unavailable in main Singapore supermarkets akin to Sheng Siong, Cold Storage and NTUC Fair Price.
The US rice trade, as will be anticipated, shouldn’t be too proud of something that threatens their market share. And a rice foyer group mentioned in a May 11 assertion: “Vegetables that have gone through a ricer are still vegetables, just in a different form.”
It continued: “Only rice is rice, and calling ‘riced vegetables’, ‘rice’, is misleading and confusing to consumers.” Unfortunately for the rice foyer, there’s little confusion for folks within the know.
But as Quartz reported, some inside the rice trade profit exactly due to lax definitions. Plant-based meals firms that produce milk options, akin to soy, almond and, sure, rice, have drawn the anger of milk farmers who assume they need to be banned from advertising their merchandise as milk.
Requesting the US Food and Drug Administration to tighten the definition of rice might subsequently hit the rice milk producers.
This has the unlucky side-effect of creating the rice trade seem mildly schizophrenic.
While the battle over rice’s id continues to rage, gamers within the cauliflower rice market seem unfazed. US judges have already dismissed at the very least two instances that attempted to forestall firms from utilizing the phrase “milk” when promoting soy milk, reported Quartz.
Said Plant Based Foods Association government director Michele Simon to the publication: “Just as with milk, no one owns the word ‘rice’.”